Creating new content from scratch for all your marketing channels can be time-consuming and draining on resources. That’s why astute marketers turn to repurposing existing content into new formats as a strategic approach.
Here are effective ways to repurpose your content for added mileage:
Turn Blog Posts into Videos
Transform your popular text posts into screen capture videos or slideshows. Walk through key points while narrating or do a talking head video to summarize. For example, convert a “Guide to SEO” post into a quick 5 minute YouTube tutorial.
Create Snapshots as One-Pagers
Take your meaty ebooks, research reports, or guidebooks and extract the key facets into short, accessible one-page summaries. Highlight stats, top takeaways, infographics and more as a snapshot people can quickly digest.
Tailor Social Media Excerpts
Every blog or video you create likely contains several shareable nuggets for social media. Craft customized excerpts best suited for Instagram, Twitter, LinkedIn etc. Add relevant hashtags and handles when repurposing content for each platform.
Transform into Infographics
Repackage your written content by representing the information visually through infographics. Use charts, icons, illustrations and minimal text to convey research insights, statistics, workflow processes, comparison tables, and more in an engaging graphic format.
Update and Expand Existing Assets
Take older evergreen content and give it new life by adding fresh information, new research findings, updated data points, industry trends and additional sections. This breathes longevity into content.
Compile Related Content into Guides
Identify blog posts or videos that cover complementary aspects of one topic then compile them together into a robust guide, toolkit or collection. For example, combine social media strategy posts into a “Master Social Media Marketing Guide.”
